About Us

Vinegr is a menswear brand that specialises in designing apparel using traditional Indian fabrics. 

Vinegr is a passion project of Shreni Modi. Equipped with 8 years of corporate experience, an MBA in Marketing and an Engineering degree, she took the plunge into Entrepreneurship. Shreni believes that Indian fabrics are not used justifiably in menswear. According to her, Indian fabrics have an easy going charm and the vibrant colors used make them apt for casual and festive wear. 

Shreni lives in Mumbai with her film-maker husband Sandeep and daughter Katha and can be reached at shreni@cinema4.in